In 2010, Carnival PLC approached Lambesis to rebrand its legendary line of luxury ocean liners, Cunard Line, while growing its ability to acquire new cruisers. In a category cluttered with conventional branding, Lambesis recognized the opportunity to celebrate the legend of the Cunard brand and the modern grandeur of the onboard experience. The luxury and glamour of the golden age of ocean travel was reimagined in the Feel Famous campaign. Striking cinematic photography and evocative copy created emotional connections, inviting viewers to take part in the legacy of sailing aboard one of the most famous ocean liners at sea. Rooted in deep strategy and channel planning, Lambesis defined a clear path to raising brand awareness and increasing customer acquisition through print and digital communication, in addition to social and direct marketing initiatives.